Kimura U

Kimura U is a model, voice actor, illustrator, and fashion designer who created the fashion brand Kawaii Holic. Well-known for her catch phrase “You are dead if you quit cute,” Kimura U has inspired people of all genders to embrace Japanese kawaii culture. Kawaii Holic, launched in 2017, furthers that goal by creating unisex kawaii clothing that can be incorporated into many fashions, including yami kawaii and Lolita fashion.
Kimura U has starred in TV animation such as Idol Memories, Toranomon Music Academy, and created the design for the kawaii version of the NHK mascot character Dokomun–lovingly called Domo in the US. She also gained a lot of attention for her costume design work for the idol group The World Standard, stylized as わーすた (Wasuta).
In addition to her work, she was also appointed the Kawaii Ambassador by the Ministry of Foreign Affairs Harajuku Fashion Japan and has traveled to many different countries, including the US, Russia, Spain, and Italy.
You can find Kawaii Holic here:
Royal Princess Alice

Oni-Con is pleased to announce the brand Royal Princess Alice! The brand will be a part of the fashion show, the tea party, signings, and panels.

Royal Princess Alice is a Gothic and Lolita fashion brand founded in 2014. Since their inception, they have become known to release clothing that is “as elegant as a princess and Europe” and “mysterious, cute, and dark—like Alice’s world.” Royal Princess Alice has taken these inspirations and made them tangible.

The brand’s debut print, Royal Merry-Go-Round at Midnight, was a collaboration with Tama, a popular “girlish” watercolor painter. The brand continues to work with Tama to create prints such as Twinkle Snow Crystal and Antique Coffee Shop.

 You can find Royal Princess Alice’s web store here: